In our first instalment, we looked at the importance of design in engaging pedestrians, and drawing interest into your imagery and messages, creating an important marketing tool for your business and development.

Installation is so important to the image of the brand and the message that it’s conveying – developments obviously cost considerable amounts of money, so you’d be out of your mind to misrepresent, or settle for second best.

Here is the second instalment of the 2 imperatives for making an otherwise boring, brutalist hoarding into an informative, artistically pleasing, branded and cleanly installed point of engagement.

All you’ll need is a good Impact Driver, as many fixings for one every 500-1000mm, a tape, and a pry bar. Here’s how:

Pry Bar, Impact Driver, Fixing Bits, Hex Head Metal Tek Screws are all you need.

Ensure you’ve gotten your measurements correct! Check the height of the Hoarding, and how the Vinyl Skin is going to fit on (don’t forget we need to allow a little extra space top and bottom to fit our sail track extrusion)
Run your first length of sail track along the top of where the skin will run. You’ll only need screws or fixings around every 1000mm apart
Take your skin, and run the top Kedar edge along the inside of the sail track, like a curtain (this is the fun part)
Run the sail track along the bottom edge and let it sit there for a bit, you’ll come back to this later
Run a length of sail track along a vertical edge of your choosing, and affix it to the hoarding, again fixings around 1000mm apart
Move to the opposite end of the skin, and slide in the other vertical length of sail track. Pull it as tight as you possibly can using your pry bar by pressing the elongated end between the track and the skin, applying your weight to the curved end of the bar, using this for leverage and extra tension. Once it’s as tight as you can possibly go, take your fixing and go into the hoarding – screw on an angle to get a few extra millimetres of stretch. You should notice that the skin has ripples running horizontally along it’s length – if it doesn’t, you need to go tighter
Working on the bottom, take your pry bar, and use the same technique just mentioned. Project your weight downwards, and angle your fixings downward as well. You’ll see that this is pulling out those horizontal ripples. You don’t want to over tension by putting too many fixings in though as this will create other ripples – less is more!
If there are any residual ripples, experiment with your pry bar to see where you can put a fixing
You’re done! If you do however see a few slight creases in the fabric (like an un-ironed shirt), don’t worry, some exposure to the sun will get those out.

Check out this time lapse of the ScrimWorks team using this technique for an amazing result.

You should now be a professional at design and installation – but if you ever need a hand or some insight, or someone to do all the work for you, get in touch with us and we’ll be more than happy to complete the design, print, and installation, start to finish. We love it.

In the Construction Industry there is a requirement to keep pedestrians safe and re-direct human traffic across footpath facing site elevations in a thoughtful and efficient way. In most cases, using Type A and Type B hoardings completes this.

Hoardings can become quite ugly, are not thoughtfully constructed, and don’t quite use the ‘blank space’ across the frontage of the site effectively.

Here are is the first instalment of the 2 imperatives for making an otherwise boring brutalist hoarding into an informative, artistically pleasing, branded and cleanly installed point of engagement.

Design

Simply being there visually is an advantage. Let’s take a look at a few numbers to better understand why visuals in design are important:

It takes 13 milliseconds to see and form an interpretation of an image – whereas 60 seconds is the average time it takes to read 200-250 words.
50% of your brain is involved in visual processing
70% of all your sensory receptors are in your eyes
Microsoft has conducted research showing that we have as little as 10 seconds to clearly communicate a proposition to gain engagement
Wharton School of Business found a 17% uplift in engagement when a verbal only presentation was supported by images

Why are images so important? It’s all down to how our brains process information. Let’s keep it simple, and talk about why images are more important than words.

“A sentence is a collection of symbols, which when combined, conveys meaning.
An image is just one symbol that conveys meaning.”

Images are faster to process, faster to understand, easier to engage.

If you’re already in the construction phase – you’ve already got all the elements you need to complete an awesome design. Look back at your architectural renders, conceptual interior photos, jump on iStock or Getty to find additional images. Be sure that the images align with your target market as something that they desire or aspire to be. This imagery will set the platform and gain the initial attention of your pedestrians.

Only support using text, keep it simple, and say it how it is. Lists and point form are great ways of separating ideas, ensuring your message is clear and undiluted. If it’s residential, try to avoid price, if it’s commercial, add value in simple terms. Technology is our best friend – direct them to a website. Or, let the sales people do the selling via phone or in a meeting.

Oh, and don’t forget your brand, website, and contact details.

Made Agency based in Sydney nail visually engaging and informative designs

You should now be a professional at creating engaging designs – but if you ever need a hand or some insight, or someone to do all the work for you, get in touch with us and we’ll be more than happy to complete the design, print, and installation, start to finish. We love it.