As we can all acknowledge, building sites can be visually dirty, cluttered, and complicated environments, especially if you do not work in the trade. Contrary to their image, they are extremely highly organized projects that are a culmination of intense planning, development and structure well before a pedestrian can identify that a site has been acquired.

So the question then becomes, with all of the planning, engineering and research going into your site, why would you allow your development to be poorly represented and maligned with your core business and brand?

The short answer is that it shouldn’t be. Like the building site that is physically forming under foot, the brand is equally as tangible, however forming in the mind.

Buildcorp and AMP Capital at Thomas Holt Drive, Macquarie Park

This is where custom signage tailored to you brand comes into play – this can help build a professional, clean and organized image to the site, while also strengthening these important points:

·     Reinforcing alignment to the brand;
·     Drawing traffic to the website and supporting other initiatives;
·    Informing and Educating about the development and business;
·    Build engagement towards social media;
·    Providing pleasing images for pedestrians and public in the area;
·     Build a narrative which pedestrians can involve themselves in.

A key take out to support this, is that 65% of all audiences are visual learners, particularly in a streetscape environment the visual elements are highly important. Where Corflute informational signage, and ScrimMesh on the fences essentially work as billboard style outdoor advertising:*

·    67% of Australians have seen billboards in the past week;
·     88% say brands on billboards stand out;
·    72% of Australians travel on roads to and from work;
·    74% of Australians see billboards every day, several times a week.

What percentage of these individuals are seeing and engaging with you?

Woollam Constructions showing off their brand and image effectively through informational signage, printed on Rigid Poly.

There are also effects internally. It provides and identity to the business and builds importance and trust within the brand with employees and subcontractors alike, where a vision and a standard can be shared.

Next time you make it out to site, have a look and ask ‘Does my site align to my brand? Is it clear who we are?” Contemplate how your site can look with custom branded Corflute HSE and Directional Signage, and consider how pedestrians and the community can engage with your project using branded and informative Fencing media – 88% of people say you can stand out more, and ScrimWorks is here to make it happen.

*Source: ooh!, Neuroscience 2011, The Seed, How we really travel 2009 | MOVE data 2013, Ppl 14yrs+ | Nielsen CMV Survey 1, 2013

Next Constructions have aligned all signage across all sites, to give uniformity and professionalism to their brand, supporting a strong and coherent image.